NCIC appoints sheng master Madocho as new brand ambassador

By , K24 Digital
On Fri, 8 Apr, 2022 18:23 | < 1 min read
Sheng master, Madocho named new brand ambassador for NCIC. PHOTO/(@@NCIC_Kenya)/Twitter

Sheng master Alessandro Olocho alias Madocho has been appointed the new National Cohesion and Integration Commission (NCIC) brand ambassador, the commission announced on Friday.

In a presser by NCIC chair Samuel Kobia, Madocho was appointed to help spread a message of peace to all youths and especially those living in the slums ahead of the August 9 polls.

Popular for his deep and flawless sheng', Madocho while speaking for the first time after the appointment, shared cohesion messages noting;

"My message to the youth out there is to stay away from crime and negative energy. Be positive-minded. Let us not use bad words during the election period."

This comes even as the commission blacklisted a number of terms that they say can trigger hate speech in this electioneering period.

Among the words and phrases include hatupangwingwi, a slang word loosely translated to "we cannot be dictated". The word has majorly been associated with Deputy President William Ruto and his camp, which is seen as a way of taking a swipe at the government.

Madoadoa (a Swahili word for spots) has also been banned, having been used both in the Ruto and ODM leader Raila Odinga's camps.

Other terms that have been blacklisted include uncircumcised, fumigation, eliminate, kill, kaffir, chunga kura and kama noma noma.

Others include kwekwemende, operation linda kurawatu wa kurusha mawewatajua hawajuiwabara waende kwaowakuja (Those that come), Uthamaki ni witu (the kingdom is ours), kimurkeldet (Brown teeth), and Otutu Labatonik (uproot the weed).