DPPS
Deputy President William Ruto has asked newly-appointed diplomats and high commissioners to market Kenya abroad.
Observing that there are many positive narratives about Kenya beyond some cases of negative profiling, the Deputy President said Kenya’s story would not be told until it is told by Kenyans themselves.
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“You will be carrying the mandate of the government and the people of Kenya as you discharge your duties. We have huge expectations from you especially on the position that Kenya has taken on matters to do with the African agenda,” said Ruto.
He was speaking yesterday in Nairobi during the induction of newly appointed diplomats and high commissioners. He said Kenya is open for business, backed up by its visible credentials that include “the fruits of our land, the magnificence of our shores, the majesty of our wildlife, the industry and innovation of our people.”
“Now, more than ever before, external perceptions form the base of our country’s reputation have a lasting effect on our future economic potential as well as the ability to attract new investment,” he noted.
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He challenged them to be strong advocates of not only Kenya but Africa’s interests as well, arguing that the continent holds huge economic promise that is yet to fully materialise.
The Deputy President argued that the promotion of the intra-African trade should be prioritised. “Trade will inform the future of this continent. We must position Kenya to take advantage of the one-billion market in Africa,” he added.
Foreign Affairs Principal Secretary Macharia Kamau said the campaign is still on for Kenya to capture the United Nations Security Council non-permanent seat for the 2021-2022 term even after the endorsement by the Africa Group.
