Khabane Lame, the 22-year-old, better known as Khaby Lame, is a Senegalese-born social media personality, who lost his job during the pandemic and started to make TikTok videos.
He went on to become the most-followed person on the popular social media application with 149.5 million followers.
The young social media star is reportedly worth over $10 million(Ksh1.2B) and makes around $740,000 (Ksh 9 million) on a single TikTok video.
Binance, the global cryptocurrency exchange has now signed on Khaby Lame as a global brand ambassador.
The exchange will partner with Khaby on exclusive NFT collections as well as to increase web3 awareness and adoption. Earlier, Ronaldo was also signed on as a Binance brand ambassador.
The influencer is estimated to make around $10 million this year. His highly accelerated growth has been achieved in less than two years, with his first video being posted in 2020.
On average, Khaby reportedly earns over $400,000 (Ksh 47million) on brand-sponsored videos, he is known to have made investments in real estate, restaurants and software companies.
Khaby has dedicated a great deal of time towards learning English every day by watching American movies and cartoons, as well as, spending an hour every day with a tutor, Fortune reported.
The TikTok star has been vocal about his next goal, to become an actor. He was offered the Italian citizenship, last month, after having lived in Italy since he was one year old.
At this staggering growth rate, his net worth and TikTok account is expected to rise exponentially in the next year. He believes muted reactions are a global language and with no conversation in the videos, only expressions, his videos have gained high popularity on the social media application.