Diamond Trust Bank and online retail shop Jumia have announced a partnership in a bid to increase cashless payments on the e-commerce platform during this year’s Black Friday.
Jumia said its customers will enjoy savings of up to 80 percent on millions of products on its App during this year’s Jumia Black Friday set to kick off from November 6 – 30.
The online firm is expecting to cash in on the 25 percent of Kenya’s active internet users to visit the platform.
Jumia Kenya chief executive, Sam Chappatte, said the company offered the sale as consumers are people are already feeling the economic pressure of Covid-19 and looking for value for their money.
Customers with DTB accounts will get additional discounts when transacting with their cards.
Those with Jumia app will get apps-only deals which will include discount vouchers, flash sales, free delivery from top brands and giveaways that include a year's rent and a car.
Jumia Black Friday has over the years been widely seen to help digitize the economy with thousand's of online shoppers searching for their preferred goods.