James Charles: YouTube temporarily demonetizes beauty influencer

By BBC On Tue, 20 Apr, 2021 15:18 | 3 mins read
Beauty influencer James Charles. PHOTO: GETTY IMAGES
Editor's Review
    • The 21-year-old - with 25 million youtube subscribers have been temporarily removed from their Partnership Program.
    • The beauty influencer admitted to sending sexual explicit content to two 16-year-old boys.

Earlier this month, he admitted to sending sexually explicit messages to two 16-year-old boys.

YouTube confirmed to the BBC that the 21-year-old – who has 25 million subscribers to his YouTube channel – had been temporarily removed from their Partnership Program.

The program allows YouTubers to make money from their content.

YouTube did not say how long his channel would be demonetised for.

A YouTube spokesperson said the company had applied their creator responsibility policy, which states: “If we see that a creator’s on- and/or off-platform behaviour harms our users, community, employees or ecosystem, we may take action to protect the community.”

This is the second company to re-evaluate its partnership with the influencer.

On Friday, Mr Charles and cosmetics company Morphe announced the end of their partnership.

The BBC is not responsible for the content of external sites.View original tweet on Twitter

According to a statement Mr Charles shared with his 7.8 million followers on Twitter, both parties “agreed to wind down” their collaboration.


Earlier this month Mr Charles shared a video entitled “holding myself accountable” to his followers on YouTube.

In the video, he admitted to two incidents – one last year and one more recently – where, he said, he had become aware that the person he was exchanging messages with was underage.

The video has been viewed more than 8.5 million times.

Mr Charles said on Friday that further accusations had been made that were false.

“Since posting that video, many other people have come forward with a series of misleading stories and false allegations which have been reported on by many people, creators and news outlets,” he said via Twitter.

“My legal team has begun taking action against those that have spread misinformation and/or created completely fake stories, as this has gone too far.”

Last month, YouTube demonetised the account of David Dobrik, one of the website’s top earners, following a rape allegation about a former associate.

Mr Dobrik has denied any wrongdoing.

In 2019, YouTube deleted singer Austin Jones’s channel after he admitted exchanging sexually explicit images and videos with underage girls.

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How YouTubers make their money

In recent years, YouTube has strengthened its requirements for monetisation. To apply for membership in the YouTube Partner Program (YPP), channels must have more than 4,000 valid public watch hours in the past 12 months and more than 1,000 subscribers.

Once a YouTuber signs up to the YPP terms, there are various ways an income can be earned. These include:

  • Adverts: for every thousand impressions of the advert that runs before a full YouTube video, the Youtuber will get paid a certain amount of money
  • Selling products: coffee mugs, T-shirts, posters, wristbands, phone cases – these can all make generate money
  • Fan funding: asking for donations from the audience, sometimes for extra content. Platforms such as Patreon allow creators to earn money by providing rewards and perks to subscribers
  • Brand deals: some companies pay YouTubers to make videos about their products. This can be highly lucrative for some influencers
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