The Dancing Pallbearers of Ghana have reportedly auctioned and sold their viral coffin dance as a Non-fungible token (NFT) for a million dollars (Ksh115,000,000).
The 10-second viral coffin dance video was sold for 327 eths (Ethereum), an equivalent of $1.046 million.
The video that ultimately became the Covid-19 meme was minted in collaboration with the Ukrainian PR community, and half of the proceeds will go to Ukrainian charity organizations during the war.
The video first went viral in 2017 following BBC Africa's coverage of their flamboyant coffin-carrying dances, garnering millions of views.
Later in 2020, they experienced a second round of internet fame, with social media users adopting the troupe as a dark-humoured symbol of death in the time of the pandemic.
In a report by Africa Facts Zone, the NFT was auctioned to Dubai-based recording agency, @3FMusic on April 9, 2022, after an intense bidding session.
NFTs are non-interchangeable units of data stored on a blockchain, a form of digital ledger, that can be sold and traded.
People who buy NFTs get ownership of the digital artwork, a feature that cannot be copied or transferred unless through a sale.
One of the dancers, Benjamin Aidoo took to Twitter to congratulate the new owner.