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YouTube revives video-app to counter competitors

By Collins Osanya On Tue, 13 Jul, 2021 16:42 | 2 mins read
YouTube shorts.Photo/courtesy.

YouTube users in Kenya and around the world are set to benefit from a better version of the social media tool after re-invention of its short video sharing platform. 

In a statement to its users on Monday, July 12, YouTube said the short video sharing platform dubbed Shorts will now be available in more than 100 countries where YouTube is available. 

“While short-form videos were already viewable on the platform, users in Kenya and around the world will for the first time access Shorts’ creation tools,” YouTube said in a statement. 

“This will include a multi-segment camera that enables them to string multiple video clips together, the ability to record with music, control speed settings, and more,” YouTube added. 

According to the video sharing service, Shorts will give users an easy and fun way to create videos. 

“As we continue to build Shorts alongside our creators and artists, we will be adding more features for users to try,” Todd Sherman, Global Product Manager for YouTube Shorts said in a statement. 

Timed with the product’s international expansion, YouTube Shorts comes with a new set of features where users can add text to specific points in the video, automatically add captions to the Short, record up to 60 seconds with the Shorts camera, add clips from the phone’s gallery to add to the recordings made with the Shorts camera and add basic filters to colour correct the Shorts, with more effects to come in the future.

The new features also include the ability to sample audio not only from other Shorts but also from videos all across YouTube. This includes billions of videos worldwide, and unlocking a new playground of creativity.

This means that users can give their creative spin on the content they love to watch on YouTube and help find a new audience whether it is reacting to their favorite jokes, trying their hand at a creator’s latest recipe, or re-enacting comedic skits.

Creators will be in control and will be able to opt out if they do not want their long-form video remixed. 

When it comes to music, artists and creators will have a large library of songs to use in their Shorts from over 250 labels and publishers, including Universal Music Group’s labels and publishing companies, Sony Music Entertainment and Sony Music Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin, Because Music, Beggars and Kobalt. 

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